Change Your Everyday Campaign

CHANGE YOUR EVERYDAY CAMPAIGN

How can an environmental graphics campaign encourage Canadian young professionals to take advantage of the Youth Mobility Scheme visa?

This campaign was created as a response to the above question, focusing on the similarities and differences between Canada and the United Kingdom. Using animated posters featuring recognizable landmarks in the two countries, this campaign encourages the audience to think about changing their everyday routines by moving to a new country.

Targeting Canadian young professionals, ‘Change Your Everyday’ aims to bring awareness to the Youth Mobility Scheme Visa, a visa that allows citizens between the ages of 18 and 30 years old to live and work in the United Kingdom for up to 2 years.

For more details:
cargocollective.com/changeyoureveryday